BIMA social media entries hit a high as brands up their focus on social...
Submissions to The BIMA Award’s social media category are up 44 per cent while entries to the community building category are up 27 per cent year-on-year. The increase shows the growing need for brands...
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From Dronie to Dynamo: The story of Cannes so far in nine Vines
They say every picture tells a story, so what about nine Vine videos? They ought to let you see what's just happening at Cannes 2014 so far.Firstly, who doesn't love a bit of @dronie, the Twitter drone...
View ArticleIndustry reaction: What will Apple's announcement mean for marketers?
The Apple Watch and a mobile wallet were the main reveals at Apple's event last night, 9 September. But what will these new creations mean for marketers?Names such as Forrester, Carat, Monitise Create,...
View ArticleBritish Airways hunts digital agency
British Airways has kicked off a review of its global digital business, currently held by OgilvyOne.In a statement to The Drum, a British Airways spokesperson said: “We follow good procurement practice...
View ArticleOgilvyOne expands senior leadership team appointing four additional managing...
OgilvyOne has added four managing partners to its agency leadership team – Anya King, Mel Stanley, Tracey Barber and Aaron Goldring.Current worldwide creative director on the British Airways account,...
View ArticlePeople on the move: Hires and departures at AOL, Northern and Shell, the...
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below.AOLAOL UK has hired Hamish Nicklin, Google UK’s director...
View ArticleOgilvyOne appoints Matt Bradbeer to lead e-commerce practice
OgilvyOne has hired former Argos, Homebase and John Lewis consultant Matt Bradbeer to lead its retail and e-commerce division, Continuous Commerce.Reporting to Ann Higgins, UK head of strategic...
View ArticleOgilvyOne wins global Ikea brief
Ikea has appointed OgilvyOne to oversee a global consulting project following a three-way competitive pitch.The agency will work with Ikea Systems B.V, the franchisor and Ikea concept owner on a...
View ArticleBattersea Dogs & Cats Home taps RFID technology for interactive digital ad
Battersea Dogs & Cats Home has launched an interactive digital advert at Westfield Stratford city shopping centre using radio-frequency identification (RFID) technology. Developed and created by...
View ArticleFacing facts: How advertisers are reading our emotions
Reading people’s emotions was once a matter of intuition; some elusive quality that can’t be programmed or processed by advertisers. To gain insights into people’s reactions, you had to ask them how...
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